List of Tools An SEO Analyst Must Know in 2017 & 2018 | Free Vs Paid Tools

list of all major seo tools an analyst must know in 2017-2018 cover

Finding the tools for SEO that fit our needs can sometimes be quite a frustrating task, when you think that you have found a tool that seems to be made for you, you discover that there is another one that works much better and that is cheaper or is it easier to use, or worse, some blog shows that the data it provides is not entirely reliable.

After a while using different tools I have come to two conclusions:

All the information offered by these tools can be found on our own, but the mere fact that a tool reduces a process by 10% is already worth it.All good tools offer more or less the same information only with small differences and painted another color, in the end, it is a matter of taste.

List of Tools An SEO Analyst Must Know

Here is a complete list of best seo tools in 2017 and 2018 that fulfill the necessary functions in the day to day of an SEO:

  1. Suites
  2. Backlink analysis
  3. On-site analysis
  4. Keyword Analysis
  5. Keyword Ranking
  6. Link Building
  7. Various
  8. Browser plug-ins



list of all major seo tools an analyst must know in 2017-2018 seo packages

MOZ ( $ 99 per month)

It allows creating different campaigns in which you can analyze the ranking in search engines, analysis of the links of the competition, on-site analysis of your web, analysis of relevance in social networks and link your Google Analytics account to make comparatives of traffic with your different keywords.

Raventools ( $ 99 per month)

Keyword ranking analysis, monitoring relevance in social networks, on-site analysis, PPC campaign tracking, proficiency analysis and custom reporting.

WebCeo ( $ 49 per month)

It has two versions: online and to download to your computer. It allows to track the ranking of keywords, analysis on-site (where it includes the detection of broken links and number of keywords in your pages) and search of keywords.

The Best SEO Tools

Colibri ( $ 15 per month)

Very visual and intuitive. This tool allows you to analyze keyword ranking, link reports to your website, competition analysis, search for keywords based on your traffic and difficulty, and link your Google Analytics account to traffic comparisons with your different keywords.

WebSEO (first month 29 $, next 79 $ monthly)

Perhaps the most services offered: Analysis of keywords ranking, analysis of links to your web, search for keywords according to their traffic and difficulty, search for duplicate content, analysis of URLs, HTML and indexed pages; and analysis of the competition (positioning, links and relevance)

Google Webmaster Tools (free)

This is of obligatory use, besides being free offers a lot of valuable information and that other tools can not offer is a “direct connection” with Google: analysis of the ranking of keywords, configuration of the domain (preferred domain, blocking of URLs and change of address), domain health study (crawl errors, crawl statistics and indexing status), on-site analysis, link analysis (internal and external) and search terms listing on Google.

Link-Assitant (free)

This tool should download it to your computer. It allows to analyze the ranking of keywords, study the competition and analyze the SEO on-site of your web. In your free version, you can access all the functions but you can not save the campaigns.

SEMrush ( $ 69.95 per month)

It allows to analyze the ranking of keywords, analyze the SEM campaigns of your competitors, search and analyze the possibilities of keywords and make personalized reports.

Traffic Travis ( $ 44 per month)

It has two versions: payment and free (both to download to your computer), the difference is that in the free the number of results in limited (very limited). Very visual and easy to use, it allows to make an on-site analysis of your web, to see the state of the links towards your web, to do analysis of the

 How to do Effective Facebook Management – SEO Strategies



Simply it’s a competition and to monitor the rankings of keywords. here are list of best seo back link analysis tools in 2017 and 2018.

list of all major seo tools an analyst must know in 2017-2018 backlinks analysis

Positionly ( € 19 per month)

Positionly is a search result monitoring tool, simple, with competence search and integration with external add-ons.

Majestic SEO ( $ 39.99 per month)

Simple and complete, besides offering a complete list of links to the URL that is, gives you the anchor text, the date in which it was detected and the value of the page that has the link (Pagerank and Alexa). It has two types of information: link history and last detected links.Mostly People used to check CF Tf (Cation Flow) (Trust Flow) of their website.

Open Site Explorer ( $ 99 per month)

My favorite. Very easy to use and very visual. It allows to see the state of the links (nofollow, with redirection 301, etc), the anchor text and the origin; but in addition to this, it also provides data on the page you are looking for (domain authority, page authority, and relevance in social networks) and a comparison of up to 5 different pages.

Ahrefs ( $ 79 per month)

It allows all but with very interesting additions: historical links, facilitates the day on which links have been created and/or removed; as well as a small on-site analysis. In its free version allows 15 queries per day per user.



 List of Tools An SEO Analyst Must Know

Every Seo analyst must know these tactics in order to make their website attract more traffic and provide valuable information to the readers of your website. Always remember the information on your blog or website always needed to user beneficial, so here is the list of best SEO on-site tools for ranking your site in 2017 and 2018.

Google Analytics (free)

What more can be said of this tool, if you have the web you have to have it installed. This tool gives you endless data: traffic, traffic source, conversions, landing pages and an etc. infinite. Mandatory use.

Google Pagespeed (free)

Very useful, it offers a complete list of possible improvements to improve the speed of your page, grouped according to their importance.

Xenu (free)

It serves to find broken links to your web and inside it, with a horrible design, I repeat HORRIBLE, this tool is simple but works very well.

WooRank ( € 36 per month)

It’s a tool focused on giving you SEO feedback on your website; although it has information about backlinks, visits, traffic, and competition, its biggest difference with the competition is that it gives you feedback regarding the marketing plan of your website.

Screaming Frog (free)

The complete tool to download to your computer. It offers a huge amount of on-site data: broken links, duplicate content, external links, links anchor text, number of H1 tags, H2, etc; image information, indexing errors (404, 500, etc.), meta-tags status, file size, status of title tags, description and keywords, and analysis of the robots.txt file. It also has a tool to easily create robots.txt file.

Microsoft IIS SEO toolkit (free)

It offers possible improvements to improve the loading speed of your page, grouped according to their importance.

Pingdom (free of charge)

Do a test on the loading speed of a given page, the good thing about this online tool is that it shows a graph with the loading speed of each of the elements of the page.

How To Test Web Page Designs

SEO Browser (free)

This tool shows you the web page according to what a Google robot would look like, that is, text only.

BrowSEO (free)

Allows you to view a page by deleting all the style sheets in it. It also allows you to highlight internal, external and nofollow links.

Copyscape (free)

It serves to detect the duplicate content of a page in the rest of the web, very useful for blogs.

Server Density ( $ 99 per month)

This program notifies you via SMS or e-mail when your server becomes saturated or when it reaches a number of visits that you specify.

Domain Age Tool (free)

It shows the age of the domains that you indicate to him.

Quicksprout (free)

It is a tool that at a glance gives you an analysis of your web: load time, visualization, code errors. There are many points that it does not cover and elements that can appear as errors without being it, but in general can be a good point of contact with a new web.

Back-End Web Development is the Building Block of a Website


 List of top and best SEO Keyword analysis tools in 2017 and 2018 to rank your website/blog better.List of Tools An SEO Analyst Must Know

Ubbersuggest (free)

You choose a language, you enter a word and this tool facilitates you hundreds of variants for that word.

Google Keyword Planner (free)

This tool gives you hundreds of ideas for a given word, as well as the competition of them and the number of local and global monthly searches.

Wordtracker ( $ 69 per month)

Entering a word gives you a list of related words and words with direct relation to it, as well as the number of searches and the competition.

Concentrate ( $ 39 per month)

This tool is meant to improve SEO traffic through Long-Tail terms. Analyze traffic and keyword competition with the same pattern (eg cheap restaurants in [city]), show the relationship between different keywords, suggest hundreds of variations for the same keyword and create filters to know how users search through of keywords or sequences of keywords.

Google Trends (free)

It shows and makes estimations of the trends of the search of a word and its variations, also allows to make comparatives between different words.

Google Correlate (free)

Entering a keyword shows you which are the variations of that word that is most related to it, as well as a historical line that compares the relationship of that word and the most related to it.



Before starting with the list say that most of the suites already have a built-in tool of this type, so there are not many that are unique for this purpose.

 List of Tools An SEO Analyst Must Know

Authority Labs ( $ 49 per month)

Perhaps it is the best tool that is (almost) exclusive to keyword ranking. It allows dividing the keywords by campaigns to make comparisons between them so that you can know which is the one that has better performance.

Google (free)

That’s right, the simplest way to know the position of a word is to search for it yourself is Google, of course when you have hundreds of keywords this becomes a bit desperate.

MOZ Rank tracker ( $ 99 per month)

This tool allows us to know the position in which a given web is located for one or more specific searches. We can choose between the three main search engines (Google, Bing, and Yahoo!) and among a multitude of countries.

SEObook Rank Checker (free)

It is a Firefox plugin, it allows the tracking of the keywords that we introduce for the domains that we indicate to him.



 List of Tools An SEO Analyst Must Know

Whitespark ( $ 16 per month)

Google is giving more and more signals about the importance of local mentions. This tool allows you in a very simple and quick way to find mentions, both yours and your competitors. You can search for mentions by keywords, address or by phone.

Talk Walker Alerts (free)

The perfect substitute for Google Alerts. You can create alerts that let you know about important things every day; those same alerts can be duplicated to alert you, important or not, once a week.

Link Detective (free)

This tool facilitates in a spectacular way the way in which a link profile is analyzed, uploading a CSV file (if you have Open Site Explorer you can upload one of your competitors) creates a very visual “report” in which it divides the links by types: broken links, images, banners, text, etc.

Outdated Content Finder (free)

This online tool helps you find outdated content. Its only function is to search for the keyword that you specify between the dates that interest you. You could do it in Google but it is simpler as well 🙂

Image Raider (free)

This inverse image search tool tells us when a personal image is published on external websites. Ideal for monitoring your own images, infographics and graphic resources, check if they link us and based on it generate relationships or request a link.

Buzzstream ( $ 29 per month)

It is a CRM for link building and detection and contact of influencers. Basically, try to simplify and simplify all the contact and relationship that involves the link building.

Rapportive (free)

Rapportive is a tool that links your contacts’ email accounts with their profiles on Twitter, Facebook, Linkedin, and Skype, along with some relevant additional data. In short, it gives you more information about who is, what opinions and where are the people you write when you do link building, and this is a huge plus.

Boomerang (free of charge)

When you dedicate to link building, it is normal to send emails on weekends or untimely hours. Boomerang allows you to send your e-mails at the date and time you set to look like a normal person.


Various Other SEO Tools


Google Snippet Preview (free)

An easy way to check how a Google result would look from a title, URL, and description. Useful to explain these fields to a profane in SEO, or visually check new titles and descriptions.

Screenfly (free)

This tool allows you to quickly check how your web looks on different devices (computers, tablets, mobile and televisions) with different resolutions.

Screenqueri (free of charge)

Shows the appearance of a web page for the different screen sizes of tablets, mobiles, and computers. Very useful for checking a responsive design.

Wayback Machine (free)

Let’s see how web pages were over time. You enter a URL and it immediately shows you a calendar with the different past versions of that website (see how Google was in 1999 is quite curious)

Sitemap Generator (free)

Sitemaps generator, easy to use and with many useful functions like ignoring parameters of URLs or the types of files that you indicate to him.

XMl Sitemaps Generator (free)

Another generator of Sitemaps, more simple to use and without the possibility of excluding URLs or files. Limited to 500 pages, so if your web has more pages, decántate by the previous one.

Alexa (free of charge)

Check the Alexa Rankings, the number of links, the most commonly used search terms and demographics of visits.

Klout (free)

Linking the accounts you have on social networks (Facebook and Twitter mainly) measures the influence you have.

IE Tester (free)

It lets you check how a webpage looks in different versions of Internet Explorer.

Browsera (free)

In addition to showing you how a web page looks in different browsers, this tool also locates the Javascript errors that you have in your page.

Browser Stack (paid)

It shows how a web page looks in the different types of browsers and operating systems.

What is Hosted on that IP (free)

With this little tool you can know which domains are hosted in an IP range.



List of Tools An SEO Analyst Must Know 

Broken Link Checker (Chrome)

Quickly analyze all the links on a page, finding if there are broken links.

SEO ToolBar (Firefox)

Pagerank information, links, the age of the domain and location.

Redirect Path Checker (Chrome)

Web Developer (Chrome and Firefox)

This plugin is absolutely essential (at least for me). If I had to list all its functions I would need 40 posts like this; with it you can analyze almost anything from the web, from meta tags and images to CSS and Javascript. It also has a section with links to useful online tools.

MOZ Toolbar (Chrome)

The MOZ Plug-in, highlights the follow or no follow links, indicates the age of the domain, the location, its links profile and its attributes.

Yahoo! Yslow (Firefox, Chrome, Safari and Opera)

It does a test of speed to the page, it shows in a fast way really useful information about which slows down the speed of load of your web.

Word Count (Chrome)

Count the number of words and characters in a selected text.


I hope you have been using this listing. If you use any other tool that is not on this list do not hesitate to share it with everyone.

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